What is Atletico De Madrid Fan Token (ATM) Crypto Coin?

Ellen Stenberg Sep 6 2025 Cryptocurrency
What is Atletico De Madrid Fan Token (ATM) Crypto Coin?

ATM Token Reward Calculator

This calculator estimates your potential rewards and voting power based on your ATM token holdings. Remember: ATM is a utility token, not an investment. Its value comes from access to exclusive fan experiences and voting rights.

Max: 7,620,000 tokens in circulation
Your Voting Power: 0
Estimated Rewards: 0
NFT Staking Potential: None

Based on current club activity and your engagement level. Note: Voting rights are for non-critical decisions like jersey designs, matchday music, and stadium naming.

The Atletico De Madrid Fan Token (ATM) isn’t a currency you use to buy coffee or pay for a taxi. It’s not even meant to be a long-term investment like Bitcoin. Instead, it’s a digital key that turns fans into participants - giving you a real voice in how your favorite football club makes certain decisions. If you’re an Atletico fan who’s ever wondered what it would be like to vote on the team’s new jersey design or help pick the anthem played before matchday, ATM makes that possible. It’s not science fiction. It’s happening right now, powered by blockchain technology.

How ATM Works: A Fan’s Membership Card

ATM is built on the Chiliz Chain, a blockchain designed specifically for sports and entertainment fan engagement. It’s not mined. You don’t earn it by running powerful computers. Instead, it’s pre-minted - only 10 million tokens exist, and about 7.6 million are already in circulation. You buy it, just like you’d buy a ticket to a game, but instead of a seat, you get voting rights.

These rights come through the Socios.com app. Once you’ve bought ATM tokens and linked them to your account, you can vote on polls released by Atletico de Madrid. Past votes have included choosing the warm-up jersey, selecting the matchday playlist, and deciding which charity the club supports. In November 2025, the club took a big step forward: ATM holders got to vote on the naming rights for the Wanda Metropolitano stadium. That’s not just a shirt design - that’s legacy.

It’s not about changing the manager or the transfer budget. The club still controls the big decisions. But ATM gives fans influence over the things that matter emotionally - the things that make being a supporter feel personal.

What You Can Do With ATM Tokens

There are three main ways ATM tokens give you value:

  1. Voting on club decisions - You get to choose from options presented by the club. These aren’t random. They’re carefully selected to reflect fan culture and brand identity.
  2. Earning rewards - The more you engage, the more you get. That could mean exclusive behind-the-scenes videos, early access to tickets, or digital collectibles like NFTs of iconic goals.
  3. Staking for NFTs - Starting in January 2026, you’ll be able to lock up your ATM tokens to earn limited-edition NFTs. These aren’t just pictures - some unlock real-world perks like meet-and-greets with players or VIP matchday experiences.

One Reddit user, u/MadridistaCrypto, won two match tickets in a token-based raffle last month. Another user, u/SkepticalFan, says he paid $50 for ATM tokens expecting real power - but got only cosmetic choices. That’s the split. Some see it as a fun way to feel closer to the team. Others see it as marketing dressed up as democracy.

Price History and Market Reality

ATM’s price tells a wild story. In May 2021, it hit an all-time high of $61.12. That was during the crypto boom, when fan tokens were the new hot thing. Today, as of November 27, 2025, it trades around $0.95. That’s a 98.45% drop from its peak.

Is that bad? Maybe. But if you’re buying ATM to vote on the stadium name, not to flip it for profit, the price becomes secondary. The token’s value isn’t in its market cap - it’s in what it unlocks.

The token’s market cap is about $7.21 million, which sounds small compared to Bitcoin’s $1.2 trillion. But in the fan token space, it’s solid. Atletico’s token is among the top 5 most traded in the world, behind only Barcelona, Paris Saint-Germain, Juventus, and Manchester City. The 24-hour trading volume hovers around $4.5 million - meaning people are still actively buying and selling.

Don’t be fooled by the low price. It’s not a bargain. It’s a utility token. Its worth isn’t tied to speculation - it’s tied to how often the club uses it to engage fans.

A surreal living room where a TV shows voting polls instead of players, with NFTs and tickets floating nearby.

How to Get ATM Tokens

Getting started is simple:

  1. Download the Socios.com app (available on iOS and Android).
  2. Create an account and complete KYC verification - this means uploading ID, just like opening a bank account.
  3. Buy ATM tokens using a credit card, debit card, or crypto like USDT or CHZ.
  4. Link your tokens to your Atletico de Madrid profile in the app.

The whole process takes 15 to 30 minutes. No wallet setup. No private keys to lose. It’s designed for casual fans, not crypto traders.

You can also buy ATM on exchanges like Binance or OKX, but you’ll need to transfer it to Socios to use it. Most fans skip that step and buy directly in-app - it’s easier, faster, and safer.

Is ATM Worth It?

There’s no universal answer. It depends on what you want.

If you’re looking to get rich quick - skip it. Fan tokens aren’t stocks. They don’t pay dividends. Their value doesn’t come from earnings or innovation. It comes from emotional connection.

If you’re an Atletico fan who wants to feel like more than just a spectator - then yes, it’s worth it. For $10, you get a voice in decisions that shape the club’s identity. You get access to content no TV broadcast shows. You get a chance to win real tickets or meet players.

But there are limits. Clubs control the polls. You can’t vote to sign a new striker or fire the coach. The choices are curated. And only about 17% of token holders actually vote, according to Socios’ 2024 transparency report. That means most people buy the token as a collectible, not a tool.

And there’s risk. The EU’s MiCA regulation, which took effect in 2024, treats fan tokens as financial instruments. That could mean stricter rules, higher fees, or even bans in some countries. Chiliz and Socios are adapting, but the future isn’t guaranteed.

A surreal marketplace where fans trade ATM tokens for NFTs of historic moments under a blockchain tree.

The Bigger Picture: Fan Tokens in Sports

Atletico’s ATM is part of a $4.5 billion global fan token market. Over 70 clubs now have their own tokens, from the NFL’s Dallas Cowboys to Japan’s Urawa Red Diamonds. The trend is growing - Deloitte predicts 75% of top European clubs will have fan tokens by 2027.

But this isn’t just about money. It’s about redefining fandom. In the past, you bought a jersey. You shouted from the stands. You watched highlights. Now, you can vote on the jersey design. You can help choose the music before the game. You can help name the stadium.

That’s powerful. Not because it changes the game - but because it makes you feel like you’re part of it.

What’s Next for ATM?

Chiliz’s Q4 2025 roadmap includes three big updates:

  • Cross-club voting - Imagine ATM holders voting on joint events with other Chiliz clubs, like a global fan challenge.
  • NFT staking rewards - Starting January 15, 2026, staking ATM will unlock exclusive digital collectibles tied to historic moments in Atletico’s history.
  • Merch discounts - You’ll be able to use ATM tokens for discounts on official club gear in the Atletico store.

These aren’t gimmicks. They’re steps toward turning a token into a living part of the fan experience.

Final Thoughts

Atletico De Madrid Fan Token isn’t a crypto revolution. It’s a fan revolution. It doesn’t promise riches. It promises belonging.

If you’re an Atletico supporter who wants to feel more connected to the club - not just as a viewer, but as a participant - then ATM gives you a real way to do that. It’s not perfect. It’s not always meaningful. But it’s real. And for many fans, that’s enough.

Buy it if you want to vote. Hold it if you want the NFTs. Sell it if you need cash. But don’t treat it like Bitcoin. Treat it like a season ticket - with extra perks.

What is the Atletico De Madrid Fan Token (ATM)?

ATM is a utility cryptocurrency created by Socios.com in partnership with Atletico de Madrid. It allows fans to vote on non-critical club decisions like jersey designs, matchday music, and stadium naming rights. It operates on the Chiliz Chain and is not a currency for everyday spending.

How do I buy ATM tokens?

You can buy ATM directly through the Socios.com app using a credit card, debit card, or cryptocurrency like USDT or CHZ. You can also trade it on exchanges like Binance or OKX, but you’ll need to transfer it to Socios to use it for voting or rewards.

Is ATM a good investment?

ATM is not designed as an investment. Its value comes from utility - voting rights and rewards - not price appreciation. While it traded as high as $61 in 2021, it now trades around $0.95. Most fans buy it for access, not profit.

Can ATM tokens be staked?

Yes. Starting January 15, 2026, ATM holders can stake their tokens to earn exclusive NFTs tied to Atletico de Madrid’s history. These NFTs may unlock real-world perks like VIP matchday experiences or meet-and-greets with players.

How many ATM tokens are there?

There is a fixed total supply of 10,000,000 ATM tokens. As of November 27, 2025, 7,620,000 are in circulation. No more will be created.

Are fan tokens regulated?

Yes. Under the EU’s MiCA regulation (effective 2024), fan tokens are classified as financial instruments. This means stricter rules on disclosure, advertising, and investor protection. Some countries may restrict access or require additional verification.

Can I use ATM to buy tickets or merchandise?

Not directly - yet. Right now, you can win tickets through raffles and earn NFTs that may unlock access. Starting in 2026, ATM tokens will be usable for discounts on official Atletico merchandise in the club’s online store.

Why did ATM’s price drop so much?

ATM’s price crashed after the 2021 crypto boom ended. Fan tokens lost speculative interest as regulators cracked down and real utility remained limited. The current price reflects its true value as a utility token - not a speculative asset.

Is ATM only for Atletico fans?

Technically, anyone can buy ATM. But its value is only meaningful to Atletico de Madrid supporters. Without the club’s engagement, the token has no purpose. It’s tied to the team’s activities, not the broader crypto market.

What’s the difference between ATM and Bitcoin?

Bitcoin is a decentralized digital currency used for payments and store of value. ATM is a club-specific utility token with no function outside the Socios ecosystem. You can’t buy groceries with ATM. You can’t send it to a friend as payment. It only works to vote and earn rewards tied to Atletico de Madrid.

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8 Comments

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    Shane Budge

    December 6, 2025 AT 03:35

    ATM isn't crypto. It's a loyalty card with voting rights. If you're buying it to get rich, you're already lost.

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    sonia sifflet

    December 6, 2025 AT 14:11

    People still don't get it. This isn't about democracy. It's about clubs monetizing fan obsession. You vote on jersey colors while the real decisions-transfers, coaching, finances-are made behind closed doors. The 17% voter turnout proves it. This is a tax on passion.

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    Regina Jestrow

    December 8, 2025 AT 12:59

    I bought ATM tokens after the stadium naming vote. I didn't think I'd win, but I wanted to be part of it. Then I got an NFT of Griezmann's 2016 Champions League goal. I still have it framed on my wall. That's not just a token-that's a memory made digital. And yeah, the price dropped. So what? I didn't buy it to sell. I bought it to feel like I mattered.

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    Lore Vanvliet

    December 9, 2025 AT 20:40

    Oh wow, another American fanboy thinking this is 'empowerment.' Let me guess-you also think buying a NFT of a soccer ball means you helped build the team? This is European football, not a Disney theme park. Real fans show up at the stadium, not tap buttons on their phone. And don't even get me started on MiCA. The EU is gonna shut this whole scam down before 2026. You're all just buying digital confetti.

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    Scott Sơn

    December 11, 2025 AT 11:26

    ATM isn't just a token-it's a lifeline for the soul. Imagine this: you're sitting in a freezing Madrid night, 20,000 voices roaring, and you just voted on the anthem that's about to blast through the speakers. That’s not marketing. That’s magic. That’s the moment you stop being a spectator and become a ghost in the machine of your own devotion. I cried when my vote won. Not because I got a discount on a scarf. Because I helped make that night. That’s worth more than Bitcoin. More than gold. More than your entire 401(k).

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    Cristal Consulting

    December 12, 2025 AT 19:34

    For anyone new to this: start small. $10 gets you in. Try one vote. See how it feels. If you love it, maybe stake a little later. If not, no harm done. This isn't Wall Street. It's fandom with extra steps. And honestly? The NFTs are kinda cool. I got one of the 1996 Copa del Rey squad. My kid thinks it's a video game card. I'm okay with that.

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    Tom Van bergen

    December 13, 2025 AT 13:27

    Utility token my ass. If it had real utility it wouldn't need a 3000 word explainer. You can't buy tickets with it. You can't pay for beer with it. You can't even use it to get a free hot dog. You vote on a jersey and then what? You go back to watching the same losing streak. The club wins. You get a digital sticker. This isn't revolution. It's psychological rent extraction disguised as participation. And the fact that people pay for it proves how desperate fans are to feel important.

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    jonathan dunlow

    December 14, 2025 AT 12:00

    Look. I know it looks silly. I know the price dropped 98%. I know you can't use it to buy groceries. But let me tell you something-last year I staked my ATM tokens and got a VIP ticket to the Champions League match against Bayern. I met Koke. I shook his hand. He looked me in the eye and said 'Gracias por estar aquí.' That's not a token. That's a moment. That's why I still hold it. That's why I bought more. You don't buy ATM because it's going up. You buy it because when you're sitting in the stands, you feel like you're not just watching the game-you helped make it happen. That's not irrational. That's human. And if you can't see that? Then you've never truly loved a team. You've just liked the highlights.

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